雷速体育10月20日讯 巴塞罗那俱乐部在其全体员工大会上宣布，俱乐部将正式启动全球餐饮计划，项目名称为“CAN BARÇA”，这标志着巴塞罗那向着全球商业扩张迈出了重要一步。
这个雄心勃勃的计划意味着，巴塞罗那将在未来3年内在全球范围内开出至少10家餐厅，美洲与亚洲将成为该项目的主要收益来源地。
至于运营模式。每家CAN BARÇA餐厅将设置快餐区，包括披萨，汉堡以及其他主流饮食，同时作为其独特概念的一部分，店内还将设有巴塞罗那足球俱乐部官方商店。这种融合方式不但为游客提供餐饮服务，同时还可以帮助他们在店内购买俱乐部特许商品，以及带有CAN BARÇA品牌的独家特许商品。该许可协议授予在全球范围内使用俱乐部形象权以建立连锁餐厅的权利。
餐厅开业的初始期限设定为五年，随后将额外延长十年期限，用于收回每家门店投入的商业资本。作为项目竞争优势的一部分，CAN BARÇA餐厅的设计与装饰将汲取俱乐部历史与身份的灵感。巴塞罗那球员的历史纪念品和签名球衣将在各场馆展出，俱乐部传奇球星预计将出席全球新分店的开幕仪式。
促销活动中还将推出这些签名球衣，同时配合一系列营销活动，旨在彰显俱乐部的悠久历史与国际影响力。
从财务角度来看，巴塞罗那俱乐部将获得餐饮总销售额6%的版税。此外，官方俱乐部商品的销售额将产生8.5%至10%的版税，具体比例取决于销售量。与此同时，CAN BARÇA系列专属商品的贡献率将更高，介于10.5%至12.5%之间。
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